Pay-Per-Click (PPC) is a form of digital advertising where businesses pay a fee each time someone clicks on one of their ads. Unlike SEO, which focuses on earning traffic organically, PPC is a paid method to appear at the top of search engine results or on other digital platforms. The most common PPC platform is Google Ads, where advertisers bid on keywords relevant to their business. When a user searches for one of those keywords, the ad may appear, and the advertiser pays only when someone clicks it.
PPC is known for delivering immediate visibility and results, making it a powerful tool for lead generation, product launches, or driving traffic to specific offers. Campaigns can be highly targeted based on keywords, location, device, time of day, and even demographics or interests. Success in PPC depends on factors like ad quality, landing page experience, and budget strategy. When well-optimized, PPC campaigns can offer strong returns on investment (ROI), making them an essential tactic in digital marketing—especially when quick results are needed.
Visibility
Immediate visibility in search results or on social media.
Budget
Budget control — you set how much you’re willing to spend daily or per click.
Targeted
Highly targeted — by keywords, demographics, interests, location, devices, and more.
Performance
Performance-driven — track ROI, conversions, and other key metrics in real-time.
