SMS/MMS Marketing involves sending text messages (SMS) or multimedia messages (MMS) to customers’ mobile devices to promote products, share offers, or engage with them directly. SMS marketing is highly effective because it reaches customers instantly, with a 98% open rate, making it one of the most direct and personal communication channels available. MMS marketing, which includes images, videos, and other media, offers a more engaging experience for recipients. Both SMS and MMS can be used for time-sensitive promotions, order updates, reminders, and customer service, allowing businesses to communicate with their audience in a highly personal and immediate way.
This type of marketing is especially useful for local businesses, retailers, and service providers who want to drive immediate action. SMS/MMS campaigns can be highly targeted and personalized, delivering messages based on customer preferences, behavior, or location. With the ability to automate campaigns, send timely reminders, and provide personalized promotions, SMS/MMS marketing helps increase engagement, conversion rates, and customer loyalty while offering a direct path for customers to take action.
- High Open Rates
- Instant Delivery
- MMS Media
- Two-Way Communication
- Opt-in/Opt-out Compliance
- CTA Integration
- Automation
- Personalization
