Google Ads Management for Small Businesses
Craft My Campaign provides Google Ads management for small businesses looking to generate more qualified leads, phone calls, and sales. We build and manage paid search, display, remarketing, and other PPC campaigns with a focus on measurable results and efficient ad spend.
Why Small Businesses Use Google Ads?
Google Ads puts your business in front of potential customers when they are actively searching for the products or services you offer. You control where your ads appear, how much you spend, and which customers you want to reach.
With the right tracking in place, you can measure phone calls, form submissions, sales, and other valuable actions. That performance data makes it possible to continually optimize campaigns and focus your budget on what is actually generating results.
Google Partner PPC Management
Craft My Campaign is a Google Partner with experience managing and optimizing Google Ads campaigns for small and local businesses. This badge reflects our commitment to best practices, ongoing certification, and driving measurable results for our clients. When you work with us, you’re partnering with a team trusted by Google to manage and optimize ad spend effectively.
What We Do
Our Google Certifications
Google Ads
Search
Grow Offline
Sales
Conversion
Optimization
AI-Powered
Shopping Ads
Google Ads -
Measurement
How We Manage Your Google Ads
Research
We analyze your business, competitors, keywords, search demand, and target customers.
Build
We build campaigns around the right keywords, targeting, ads, budgets, and conversion tracking.
Optimize
We continuously improve bids, budgets, search terms, targeting, and ads based on performance.
Track
We track the calls, form submissions, sales, and other actions that matter to your business.
Transparent Reporting
Clear monthly reporting shows where your budget went, what it generated, and what we're improving next.
Types of Google Ads We Run
Search Ads
Show up at the top of Google when people search for your services.
Display Ads
Reach potential customers with visual ads across websites, apps, and other placements on the Google Display Network.
Remarketing Ads
Reconnect with people who previously visited your website and keep your business top-of-mind as they continue their buying journey.
Local Services Ads (LSAs)
Appear at the very top with “Google Guaranteed” badges (available for select service industries).
Performance Max
Reach potential customers across Google's advertising channels with campaigns optimized around your specific conversion goals.
Shopping Ads
Show your products directly in Google search results with images, pricing, and product details to reach customers ready to buy.
Google Ads Resouces
Why Businesses Waste Money on Google Ads
Learn the common mistakes that cause wasted ad spend and what to do instead.
Learn More »
Why Is Your Cost Per lead So High?
Understand what drives lead costs and where to look when CPL starts climbing.
Learn More »
3 Campaigns Every Service Business Needs
See how Google Ads, retargeting, and review generation work together.
Learn More »
Google Ads Management FAQs
How much should a small business spend on Google Ads?
There is no one-size-fits-all budget. We manage Google Ads accounts spending anywhere from a few hundred dollars to tens of thousands per month, and everywhere in between. The right budget depends on your goals, your market, and how many leads or sales you want to generate.
Ultimately, PPC should deliver a positive return on your investment. Many small businesses start with a modest budget, prove the campaign can generate profitable results, and then increase their spend to capture more leads and sales.
How much does Google Ads management cost?
Craft My Campaign's Google Ads management starts at $995 per month, with pricing based on campaign size, complexity, and advertising needs. Your Google Ads budget is separate and is paid directly to Google.
Is Google Ads worth it for a small business?
Absolutely, when the numbers make sense. We take a holistic approach to PPC, tracking nearly every lead possible so we can determine how much revenue your campaigns are actually generating. This allows us to measure ROI and make smarter decisions about where to spend your budget.
Without proper tracking, you're essentially spending money and hoping it works.
How long does it take Google Ads to generate leads?
Google Ads can start generating impressions and clicks on the first day, but new campaigns may take up to a week to begin producing steady traffic and leads, depending on your budget and market.
A common challenge with DIY campaigns is getting impressions but no clicks, or plenty of clicks but no leads. That’s where ongoing optimization matters. We identify what’s holding the campaign back and adjust targeting, keywords, ads, bids, budgets, and conversion strategy to turn traffic into measurable results.
Will I own my Google Ads account?
Yes. You own your Google Ads account and your data. Craft My Campaign manages the account on your behalf, but you retain access and ownership.
We’ve seen agencies create and control a client’s account, then refuse to provide access or transfer ownership when the relationship ends. That’s a major red flag. Your business should never be held hostage by your marketing agency.
A simple test is to ask your current agency for access to your Google Ads account. If they won’t give it to you, it may be time to look for a new agency. If that happens, give us a call. We can help you try to regain access to your existing account or set up a new account that you control, so you can start building campaign history and data that belongs to your business.
Should I manage Google Ads myself or hire an agency?
Google Ads can absolutely be managed in-house, but successful campaigns require ongoing attention to keywords, search terms, bidding, tracking, budgets, and performance. If you or someone on your team doesn’t have several hours each week to actively manage and optimize the account, hiring an experienced PPC agency may make sense.
Craft My Campaign focuses on getting measurable results from your advertising so you can focus on what you do best: running your business and taking care of your customers.
