Google Ads (PPC) Services

When someone searches for what you offer, are they finding your business — or your competitors?
With Google Ads, we help small businesses get in front of high-intent customers exactly when they’re searching. No waiting for rankings, no guesswork — just data-backed strategy and transparent performance. At Craft My Campaign, we make paid search feel less intimidating and a whole lot more profitable.

What Is Google Ads / PPC?
Google Ads (formerly Google AdWords) is Google’s pay-per-click (PPC) platform — where your business can show up at the top of search results and across Google’s network. You only pay when someone clicks.
It’s one of the fastest ways to drive targeted traffic, qualified leads, and new customers to your website. But without the right setup and ongoing strategy, it’s easy to waste budget. That’s where we come in.

What We Do

Custom Campaign Strategy

We build campaigns based on your goals, industry, service area, and budget — no copy-paste templates.

Keyword Research

We find high-intent, cost-effective keywords your customers are actually searching for.

Ad Copywriting

Compelling, on-brand text ads that drive action and stand out in search results.

Conversion Tracking

We set up tracking so we know exactly which clicks turn into leads, calls, or sales.

Our Google Certifications

Google Ads
Search

Grow Offline
Sales

Conversion
Optimization

AI-Powered
Shopping Ads

Google Ads -
Measurement

Campaign Management & Optimization

Ongoing Bid & Budget Optimization

Adjusting bids and spend to make sure your dollars are going where they matter most.

Negative Keyword Management

Blocking irrelevant searches so you don’t waste money on the wrong clicks.

A/B Testing

Testing ad variations to improve performance over time — from copy to calls-to-action.

Landing Page Strategy

Reviewing your pages to ensure they match your ads — and actually convert visitors.

Transparent Reporting

Monthly reports that break down performance in plain English: impressions, clicks, cost per lead, and ROI.

Types of Google Ads We Run

Search Ads

Show up at the top of Google when people search for your services.

Display Ads

Banner ads across Google’s network to stay top-of-mind.

Remarketing Ads

Reconnect with past visitors and bring them back to your site.

Local Services Ads (LSAs)

Appear at the very top with “Google Guaranteed” badges (available for select service industries).

Call-Only Ads

Drive phone calls directly from the search results — perfect for service-based businesses.

Is Google Ads right for your business?

Let’s talk. We’ll review your industry, search potential, and competitors — and tell you straight if it’s a fit. Click the link below to reach out and let's talk about your business.

Learn More