Microsoft Ads PPC Services
Google might be the biggest name in search — but it’s not the only one. Millions of people use Microsoft-powered search every day. With Microsoft Ads, you can tap into that audience and extend your reach — often at a lower cost per click.
What Is Microsoft Ads?
Microsoft Ads is Microsoft’s version of pay-per-click (PPC) search ads. Your ads appear on Microsoft Edge, Yahoo, AOL, and partner networks — reaching searchers who aren’t using Google. Even better? Microsoft Ads can deliver cheaper clicks, less competition, and an older, more affluent audience — making it a great complement or alternative to Google Ads.
Microsoft Certification
Microsoft Advertising -
Search
Why Microsoft Ads Might Be a Smart Move for Your Business
Lower Cost-Per-Click (CPC) than Google Ads
Less Competition in most industries and regions
Broader Reach across Microsoft’s network (including Windows search, Xbox, and LinkedIn-integrated placements)
Strong Desktop Traffic (especially for B2B and service-based businesses)
Great Add-On for Existing PPC Campaigns
What We Do
Campaign StrategyWe evaluate your goals and industry to build campaigns that make the most of Microsoft’s ad network.
Keyword ResearchFinding the terms your ideal customers search for on Bing — which may differ from Google!
Ad CopywritingWriting search-optimized, click-worthy ads tailored for Microsoft user base.
Conversion TrackingWe implement tracking so you can clearly measure ROI and lead performance.
Bid OptimizationKeeping costs lean and performance high with regular fine-tuning.
Keyword ManagementFiltering out irrelevant traffic to keep your campaigns focused and efficient.
A/B TestingTesting headlines, calls-to-action, and landing pages to boost results over time.
Performance ReportsClear reports showing what’s working, what we’re improving, and how your ad dollars are performing.
