Conversion Rate Optimization (CRO) - A/B Testing
Want more leads, sales, or sign-ups from your existing website traffic? A/B testing lets you compare different versions of your site to find out what really works — so you can improve conversion rates without guessing.
At Craft My Campaign, we design and run strategic A/B tests on your website, landing pages, and funnels to help you get measurable results and maximize your marketing ROI.
What We Test
Headlines and subheadings
We test variations in messaging and structure to see which headlines grab attention and keep visitors reading.
Call-to-action buttons
We optimize CTA buttons to find the best combination that encourages clicks and guides users toward your goal.
Page layouts and navigation
We experiment with layout and menu structure to improve user flow and reduce drop-off points.
Form fields and lengths
We analyze how much information users are willing to give by testing shorter vs. longer forms for higher completion rates.
Pricing and offer presentation
We try different ways of displaying pricing, discounts, or bundles to see what drives the most purchases or sign-ups.
Our
Testing
Approach
Discovery & Prioritization
We start by analyzing your site performance, user behavior, and feedback to uncover areas with the biggest conversion potential. This ensures we're testing what actually matters to your bottom line.
Hypothesis & Planning
Next, we craft focused hypotheses based on insights — such as “a shorter form will increase sign-ups” — and plan specific changes to test. Each hypothesis is tied to a measurable goal.
Test Setup & Launch
We build multiple page or element variations and run controlled A/B or multivariate tests using platforms like Google Optimize, Optimizely, or VWO. Everything is set up to ensure clean data and a fair split in traffic.
Monitoring & Analysis
While the test runs, we track engagement, conversions, and key performance indicators. Once enough data is collected, we determine statistical significance and draw clear conclusions.
Implementation & Iteration
We implement the winning variation, then use what we learned to inform the next round of testing. This keeps your site evolving and continuously improving over time.
Why Choose Us?
We combine deep marketing knowledge with technical expertise to run A/B tests that deliver clear, actionable results. Our goal is simple: help you convert more visitors into customers — without guesswork. We've run hundreds of Conversion Rate Optimization tests of the years and know what is worth testing (what will move the needle) and what is just smart marketing so you're not wasting your time or money.
