Multimedia Messaging – MMS Marketing
MMS marketing lets your brand go beyond plain text by using rich visuals, GIFs, and video to create a more engaging, memorable experience. With the power of multimedia, you can capture attention instantly, deliver high-impact promotions, and stand out in crowded inboxes.
SMS vs. MMS: What’s the Difference?
SMS
SMS (Short Message Service) is text-only and limited to 160 characters. It’s ideal for quick updates, reminders, alerts, and promotional messages that need to be short, timely, and direct.
MMS
MMS (Multimedia Messaging Service) allows you to send images, videos, GIFs, and audio along with longer text (up to 1,600 characters). It’s better for brand storytelling, product launches, or any message where visuals can boost impact and engagement.
Why MMS Works
MMS messages have higher engagement and retention because they’re visually compelling and harder to ignore. By combining visual elements with strategic messaging, MMS campaigns can significantly increase brand recall, emotional connection, and conversions. With mobile-first consumers expecting more dynamic experiences, MMS gives you a bold, effective way to cut through the noise.
What We Offer
We build end-to-end MMS campaigns tailored to your business goals and audience. Services include rich media message design (images, GIFs, video), branded opt-in forms, automated drip sequences, and timed promotions—all compliant with messaging regulations and integrated with your CRM. We ensure your content not only looks great but performs.
Strategy & Setup
We start by identifying the right use cases for MMS—whether it’s promotional announcements, product launches, or event reminders. Then we select the best platform for your goals and budget, and design visually engaging messages and opt-in experiences that reflect your brand.
Campaign Launch
Once your content and flow are approved, we schedule and launch your MMS campaign with targeted sends to your audience. Every new lead receives visually-rich welcome messages that make a strong first impression and drive immediate action.
Monitor & Optimize
We track key performance indicators like open rates, media views, click-throughs, and conversions. Using this data, we optimize your visuals, messaging cadence, and send times to maximize ROI and audience engagement.
Why Craft My Campaign?
With extensive experience running high-performing MMS campaigns, we know how to use visual storytelling and mobile best practices to capture attention and drive results. From concept to execution, we help you deliver media-rich messages that convert—while keeping everything compliant, on-brand, and easy to manage.
